Advertising Manager
Plans, organises, directs, controls and coordinates the advertising activities within an organisation.
ANZSCO 2013, the edition the department applies to the points tested visas (189, 190 and 491).
Duties
Published for unit group 1311 Advertising, Public Relations and Sales Managers
- directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
- directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
- directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
- directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public
This is what the occupation is, not what a skills assessment requires. The assessing body applies its own criteria on top of this, and those criteria are not published here. Check them with the body itself.
Who assesses this occupation
Last confirmed against the department's list on 30 July 2026.
Where Advertising Manager stands right now
Vizard tracks the live queue for this occupation: how many people are waiting at every points score for the 190, 491, the recent invitation round cutoffs, and how far down the queue your own score puts you.
Updated to 1 July 2026, from the department's own SkillSelect data.
See where you standWhere this comes from
Definition and duties: Australian Bureau of Statistics, ANZSCO
Assessing authorities and skilled lists: Department of Home Affairs skilled occupation list
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