Public Relations Manager
Plans, organises, directs, controls and coordinates the public relations activities within an organisation.
ANZSCO 2013, the edition the department applies to the points tested visas (189, 190 and 491).
Job titles this occupation covers
If your job title is one of these, this is usually the code it belongs to, whatever your employer calls the role.
- Communications Manager
- Corporate Affairs Manager
- Corporate Relations Manager
- PR Manager
- Public Affairs Manager
Specialisations within it
- Community Relations Manager
- External Relations Manager
- Media Relations Manager
Duties
Published for unit group 1311 Advertising, Public Relations and Sales Managers
- directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
- directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
- directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
- directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public
This is what the occupation is, not what a skills assessment requires. The assessing body applies its own criteria on top of this, and those criteria are not published here. Check them with the body itself.
Who assesses this occupation
Last confirmed against the department's list on 30 July 2026.
Where Public Relations Manager stands right now
Vizard tracks the live queue for this occupation: how many people are waiting at every points score for the 491, the recent invitation round cutoffs, and how far down the queue your own score puts you.
Updated to 1 July 2026, from the department's own SkillSelect data.
See where you standWhere this comes from
Definition and duties: Australian Bureau of Statistics, ANZSCO
Assessing authorities and skilled lists: Department of Home Affairs skilled occupation list
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