Market Research Analyst

Duties

Published for unit group 2251 Advertising and Marketing Professionals

• planning, developing and organising advertising policies and campaigns to support sales objectives
• advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• analysing data regarding consumer patterns and preferences
• interpreting and predicting current and future consumer trends
• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

This is what the occupation is, not what a skills assessment requires. The assessing body applies its own criteria on top of this, and those criteria are not published here. Check them with the body itself.

Who assesses this occupation

Last confirmed against the department's list on 30 July 2026.

This occupation reads differently for the 186 and 482

Two editions of ANZSCO are current at once, and the department applies ANZSCO 2022 to the employer sponsored visas while everything above follows ANZSCO 2013.

Under the 2022 edition this occupation is defined as:

Assist organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in store.

Its duties are also published differently:

• planning, developing and organising advertising policies and campaigns to support sales objectives
• advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
• creating, scheduling and publishing marketing content to social media platforms and websites
• applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
• monitoring performance of initiatives, providing regular reporting and insights as required
• analysing data from digital marketing campaigns and platforms
• recommending updates to digital content to improve search engine metrics

If you are going for a 186 or a 482, this is the wording that governs you. Everything above governs the points tested routes.

Where this comes from

Definition and duties: Australian Bureau of Statistics, ANZSCO
Assessing authorities and skilled lists: Department of Home Affairs skilled occupation list

Vizard is not a registered migration agent and nothing here is migration advice. It is published government information, organised. For advice on your own situation, speak to a registered migration agent.