ANZSCO 225114 · CSOL · Skill level 1

Content Creator (Marketing)

Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms. This occupation excludes Social Media Influencers. Social Media Influencers are included in Occupation 639111 Model.

ANZSCO 2022, the edition the department applies to the 186 and 482. We hold no 2013 entry for this occupation.

Job titles this occupation covers

If your job title is one of these, this is usually the code it belongs to, whatever your employer calls the role.

  • Social Media Specialist (Marketing)

Duties

Published for unit group 2251 Advertising and Marketing Professionals

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
  • creating, scheduling and publishing marketing content to social media platforms and websites
  • applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
  • monitoring performance of initiatives, providing regular reporting and insights as required
  • analysing data from digital marketing campaigns and platforms
  • recommending updates to digital content to improve search engine metrics

This is what the occupation is, not what a skills assessment requires. The assessing body applies its own criteria on top of this, and those criteria are not published here. Check them with the body itself.

Who assesses this occupation

VETASSESS
Vocational Education and Training Assessment Services
www.vetassess.com.au

Last confirmed against the department's list on 9 September 2026.

Where Content Creator (Marketing) stands right now

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Where this comes from

Definition and duties: Australian Bureau of Statistics, ANZSCO
Assessing authorities and skilled lists: Department of Home Affairs skilled occupation list

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