Public Relations Professional
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
ANZSCO 2013, the edition the department applies to the points tested visas (189, 190 and 491).
Specialisations within it
- Media Liaison Officer
- Press Officer
- Promotions Officer
- Public Affairs Officer
- Public Relations Consultant
- Public Relations Officer
Duties
Published for unit group 2253 Public Relations Professionals
- planning and organising publicity campaigns and communication strategies
- advising executives on the public relations implications of their policies, programs and practices
- preparing and controlling the issue of news and press releases
- undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
- organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- representing organisations and arranging executive interviews with publicity media
- attending business, social and other functions to promote the organisation
- commissioning and obtaining photographs and other illustrative material
- selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
- Occupation:
- 225311 Public Relations Professional
This is what the occupation is, not what a skills assessment requires. The assessing body applies its own criteria on top of this, and those criteria are not published here. Check them with the body itself.
Who assesses this occupation
Last confirmed against the department's list on 30 July 2026.
This occupation reads differently for the 186 and 482
Two editions of ANZSCO are current at once, and the department applies ANZSCO 2022 to the employer sponsored visas while everything above follows ANZSCO 2013.
The definition is identical in both editions, but the published duties are not:
- planning and organising publicity campaigns and communication strategies
- advising executives on the public relations implications of their policies, programs and practices
- preparing and controlling the issue of news and press releases
- undertaking and commissioning public opinion research, analysing the findings, and planning public relations and promotional campaigns
- organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- representing organisations and arranging executive interviews with publicity media
- attending business, social and other functions to promote the organisation
- commissioning and obtaining photographs and other illustrative material
- selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators, and others to create favourable publicity
If you are going for a 186 or a 482, this is the wording that governs you. Everything above governs the points tested routes.
Where Public Relations Professional stands right now
Vizard tracks the live queue for this occupation: how many people are waiting at every points score for the 190, 491, the recent invitation round cutoffs, and how far down the queue your own score puts you.
Updated to 1 July 2026, from the department's own SkillSelect data.
See where you standWhere this comes from
Definition and duties: Australian Bureau of Statistics, ANZSCO
Assessing authorities and skilled lists: Department of Home Affairs skilled occupation list
Vizard is not a registered migration agent and nothing here is migration advice. It is published government information, organised. For advice on your own situation, speak to a registered migration agent.